In our daily lives, a touch of luxury is always welcome, whether it’s in our routines, our choices, or our living spaces. And within the realm of home décor, the burgeoning luxury candle market stands out as a trend worth noting.

Luxury candles serve multiple purposes: they illuminate spaces, infuse scents into our homes, and when crafted from natural waxes like beeswax or soy, they offer a healthier alternative to chemical-based room fresheners.

For manufacturers specializing in luxury candles, packaging plays a pivotal role in setting their products apart. While there are limitations concerning ingredients, fragrances, and candle vessels, packaging, especially paper tube boxes and cardboard tube packaging, presents an open canvas for elevating these coveted products with sophisticated branding and tactile experiences.

A recent intriguing trend in candles also presents a remarkable opportunity for beverage manufacturers. Beyond simply imbibing their favorite drinks, consumers now seek to perfume their living spaces with these aromas, leading to the emergence of candles scented with gin and tonic, whisky, or even beloved cocktails. Just like their preferred spirits, customers anticipate a luxurious experience, where captivating packaging, from point-of-sale presentation to unboxing, amplifies brand recognition and allure.

Design elements such as foil embellishments, exposed shoulders, magnetic or ribbon closures, and the use of textured papers offer immense potential in creating striking paper tube packaging and cardboard tubes. These elements effectively communicate the exclusive aesthetic and tactile appeal coveted by consumers in this upscale market segment.

Yet, it’s not limited to candle makers leveraging deluxe packaging. An increasing number of homeware items, spanning from soaps and fragrance diffusers to picture frames and tableware, now arrive in signature paper tube boxes and packaging—often providing a more accessible way for consumers to indulge in designer brands like Gucci or Louis Vuitton.

For niche brands akin to Jo Malone and Wedgwood, packaging has become an integral part of the overall user experience. From the allure of in-store gift-wrapping to the joy of displaying or reusing these paper tube boxes and cardboard tube packaging at home, there lies a genuine opportunity to add value, extending far beyond the point of sale.

To explore the possibilities of deluxe packaging for your upcoming homeware launch, connect with our experienced design team today!